adidas Rolling Links — Golf, But Make It Skate
We fused skate culture with golf in a way that felt raw, editorial, and effortlessly cool. With zero paid media, Rolling Links thrived purely on cultural energy — blurring the line between fairway and street.
Partnering with adidas Skateboarding athletes Kader Sylla, Nora Vasconcellos, and Jack Fardell, the campaign was shot on a mix of film and digital to capture the imperfection, texture, and attitude we love about skate culture. The creative leaned into motion and spontaneity — more zine than catalog, more kickflip than country club.
The collection sold out in weeks, fueled by authentic storytelling and a shared mindset that redefined how golf connects with creative subcultures.
Creative Direction: Dustin Becker
Art Direction: Ryan McClurg
Director: Johan Årlig
DP: Nick Solomon
Editor: Esteban Robinson
Photographer: Andrew James Peters
Producer: Katie Allgire