Go-To Layering — Wherever You Play

Set against the rugged coastline of Gearhart, Oregon, Go-To Layering captured the spirit of golfers who embrace every element the game throws at them. We wanted the story to feel honest and lived-in — less about perfect swings and more about the moments in between.

The campaign followed a small group of friends on a coastal golf trip, navigating shifting weather and changing light with ease. Through authentic storytelling and natural performance, we showed how versatility and comfort let you play through anything.