REEF ERA
The Reef Era was about more than surf — it was about an attitude. We brought together a community of creators, travelers, and surfers who live for moments that can’t be scripted. The work celebrated that mix of culture, coast, and craft that defined the brand’s golden years.
From film to stills, each story leaned into texture, sunlight, and simplicity — capturing the freedom of being near the ocean. It was about finding beauty in the real, raw, and unpolished, and keeping the brand’s soul at the center of every frame.
Collaborated with Creative Directors Mark Tesi and Tait Hawes.
Directors of Photography included Russell Brownley, Nic McLean, and Brian Hanson.
Photography by Chris Straley, David Troyer, Kona Zimmerman, Clara Balzary, and Dane Peterson.
Always in Motion
A brand world built around the journey — warm light, human stories, and the quiet rhythm of the coast.