adidas x Burning Cart Society – Beyond the Game

Golf isn’t just a game—it’s a culture, a community, and a shared responsibility.

In collaboration with photographer and storyteller Christian Hafer, we set out to capture the spirit of the Burning Cart Society: a reminder that golf lives in the people who care for it, and the places that shape it. Shot on location at Bandon Dunes, the film follows Christian as he documents the collection and reflects on the values that define the game.

Through raw visuals and honest storytelling, the campaign celebrates golf as something lived, not owned — a culture that thrives when we protect it together.